![]() The moderator is able to press consumers to expand on their answers, or ask further research questions based on their responses. Opinions gathered from focus group interviews tend to be more detailed and precise compared to what retailers can gather from consumer surveys. Here are some real life examples of how focus groups impacted real companies. ![]() Market research companies often use focus groups to gather consumer opinions on new or existing products and service in real-time. These can take part both offline or online and participants can earn extra cash or rewards such as Visa gift cards. What is a focus group?Ī traditional focus group can be defined as a selection of consumers chosen to take part in a group discussion, led by a moderator. You’ll need to have the right demographics and a bit of luck to be chosen for paid focus group work, but that doesn’t mean that it’s impossible. ![]() However, they are harder to come by, and only a small percentage of their user base are needed to take part. Online focus groups are available through many paid survey websites. How to be selected for a paid focus group.In this guide we’ll review the following: Many people find them more enjoyable than filling out survey after survey, as at the very least, they offer some variety. They take longer to complete than regular paid surveys, but they also take fewer people’s opinions into account, making the pay much higher. Focus groups are a useful tool for companies that want to perform extensive market research on their products and services.
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